Our industry experts are plugged into the latest trends and developments in media, consumer & B2B marketing. Check out our POVs on topics ranging from generative AI to the standout work at Cannes.
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Generative AI: A New Frontier of Building Brand Fame & Customer Flow

Since AI infiltrated the marketing industry over a decade ago, ad buying has become more automated, audience targeting more specific, decisions more algo-driven. Our industry seems transformed. Yet, we’ve only scratched the surface of AI’s impact.

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Super bowl LVII: Inside Our Industry's Fame Factory 

Arguably our industry’s most famous stage. Perhaps the only remaining annual mass-reach-ad-attentive media environment - where ad breaks are not intermissions – presenting a seductive siren to marketers seeking eyeballs.

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The Best of Fame & Flow at Cannes

The rosé-filled schmooze-fest on the bustling French Rivera. At its worst, it is an annual moment for marketers to gather and bask in the glow of their own brilliance. But at its best, it is the trade’s barometer for creativity and innovation.