Since AI infiltrated the marketing industry over a decade ago, ad buying has become more automated, audience targeting more specific, decisions more algo-driven. Our industry seems transformed. Yet, we’ve only scratched the surface of AI’s impact.

Arguably our industry’s most famous stage. Perhaps the only remaining annual mass-reach-ad-attentive media environment - where ad breaks are not intermissions – presenting a seductive siren to marketers seeking eyeballs.

The rosé-filled schmooze-fest on the bustling French Rivera. At its worst, it is an annual moment for marketers to gather and bask in the glow of their own brilliance. But at its best, it is the trade’s barometer for creativity and innovation.