Brand+Performance is an old model that has served its purpose and needs to be consigned to the history books. We wanted to build an alternative system for growth, one that was an amalgam of the best of modern marketing strategy reintegrated with some of the older, enduring truths of our industry. Our challenge led us to create a new model: Fame x Flow.

There are underlying trends affecting the B2B industry. Our framework can help B2B brand marketers balance Brand and Demand to drive growth.

Arguably our industry’s most famous stage. Perhaps the only remaining annual mass-reach-ad-attentive media environment - where ad breaks are not intermissions – presenting a seductive siren to marketers seeking eyeballs.