We Are
一家致力于通过打造品牌文化、助力品牌成长的全球传播机构。
我们的媒体策略基于一个简单事实：随着新平台和新技术的不断问世，消费者的广告规避行为将愈演愈烈。这将逐渐导致付费媒体效果的持续衰退。
我们独创的体系、产品和流程将直面这一问题，确保品牌文化传播保持相关性和吸引力。
在这一新颖方法中，不变的是我们的承诺——我们将通过对数据的仔细审核来交付定制的消费者洞见；以最大透明度来管理您的投资，从而帮助提高效率和节省成本。
我们的方法经得起考验、工作做到极致、设计与时俱进、执行落实无缝。
- 为什么
- 情感
- 价值
- 忠诚
我们很荣幸能与下列以文化为驱动的全球品牌合作。
我们很荣幸能与下列以文化为驱动的全球品牌合作。
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Dan Tedesco
Global CFO
Dan currently serves as the Initiative Global CFO, responsible for the financial operations of the global Initiative network. Dan has held various senior financial positions within the wider IPG Mediabrands group across EMEA, UK and Australia since joining IPG Mediabrands in 2011. Prior to joining IPG, Dan has worked in Chartered Accounting as well as holding financial leadership roles within Omnicom Group Australia. Throughout his career, Dan has spent significant time working closely with executive leadership teams on key operations and strategic matters, delivering commercial solutions to grow businesses and deliver operational excellence. When away from work Dan enjoys spending time with his young family and is an avid long-distance runner.
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David Stopforth
Global Chief Communications Design Officer
David leads Communications Design, the team tasked with developing integrated plans that bring Cultural Branding ideas to life across all media types. Prior to Initiative, David led media and communications planning at media and full service creative agencies, working for a range of high profile clients including JPMorgan Chase, H&M North America, Delta Airlines PUMA, Adidas and Nike. David has also spent time on the client side of the business as Head of Global Media at Reebok International.
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Stephanie Solomon
Global Chief Talent Officer
Stephanie leads Human Resources for the global network. She has been with Inititiave since 2013, ensuring best practises while the agency continues to grow, expand and hire incredible talent.
员工才是我们公司的真正资产。在极致传媒，我们组建多元化且全面广泛的团队。每个人都是我们周边世界的代表，他们身后都有定义清晰且强有力的文化。
这种文化是一种力量；在发展我们的价值观和行动时，公司的每位成员都能发出自己的声音、发挥自己的作用。我们的文化体现在招聘、培训和发展员工的方式上，以保证我们的客户能与最佳的人才团队为伍。
点击这里
员工才是我们公司的真正资产。在极致传媒，我们组建多元化且全面广泛的团队。每个人都是我们周边世界的代表，他们身后都有定义清晰且强有力的文化。
这种文化是一种力量；在发展我们的价值观和行动时，公司的每位成员都能发出自己的声音、发挥自己的作用。我们的文化体现在招聘、培训和发展员工的方式上，以保证我们的客户能与最佳的人才团队为伍。
点击这里
