WE ARE
Un'agenzia di comunicazione globale creata per far crescere i brand attraverso il
Il nostro approccio media ha alla base una realtà semplice: man mano che nuove piattaforme e tecnologie continuano ad emergere, la tendenza a evitare la pubblicità continuerà a crescere.
Di conseguenza, nel corso del tempo vedremo una continua diminuzione dell’efficacia dei canali media a pagamento.
Grazie a una struttura, un prodotto e un processo unico, siamo in grado di affrontare l’argomento in modo diretto, assicurandoci che i brand rimangano rilevanti per il pubblico e lo coinvolgano attraverso la cultura.
Nel nostro approccio innovativo, ciò che non cambia è la promessa di fornire informazioni e dati personalizzati per ogni cliente e far sì che gli investimenti siano efficaci e garantiscano un’ottimizzazione nella massima trasparenza.
- Perché?
- Emozione
- Valore
- Fedeltà
Siamo orgogliosi di poter definire nostri partner i seguenti brand in tutto il mondo.
Siamo orgogliosi di poter definire nostri partner i seguenti brand in tutto il mondo.
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Mat Baxter
Global Chief Executive Officer
Mat serves as the Global CEO of Initiative. Since taking the reins of Initiative in August 2016, Mat has transformed Initiative’s product and structure to help brands take the initiative in culture. In that time, Initiative has been appointed as global media agency for leading brands like Amazon, LEGO, Converse and Carlsberg. In late 2017, Initiative was ranked number 1 in the global media agency “Success Index” by internationally recognised agency ratings company, RECMA. Previously, Mat served as the Global Chief Strategy and Creative Officer for IPG Mediabrands. He was responsible for expanding the network’s strategic offerings and creative product and marketing. A true veteran of the industry, Mat was a co-founder of Naked Communications and also previously served as CEO of UM Australia. Under his leadership, UM became the country’s highest ranked and most awarded media agency, being named Australia’s “Media Agency of the Year” a record four consecutive years. The agency was also named “Global Media Agency of the Year” at the Festival of Media Global Awards in Rome, Italy, the first time an Australian agency had received this honor. Mat was also named by Campaign Magazine as CEO of the Year. Mat has served as a board member for the International Advertising Association (IAA), Media Federation of Australia (MFA) and as Chairman of the Cannes Young Lions Competition.
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Jarrod Martin
Global Chief Data & Analytics Officer
Jarrod makes sense of the incredible amount of data and analytics we have to provide intelligent and globally scalable solutions for our clients. He works to accelerate the shift towards digital, and automate internal processes that enable our agencies to work more efficiently with our partners, clients and the broader Initiative network. As data and analytics, along with the insights they create, are becoming increasingly important to business, Jarrod collaborates strongly with our clients, agency and specialty units leads and is a key member of Initiative's global leadership team.
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Leah Meranus
Global Chief Experience Officer
Leah has a dual role at the agency; she oversees business development, as well as marketing and global initiatives under the experience pillar. This includes the connection of the Initiative global network as well as the consistency and quality of products. Leah also serves as the global client lead for Unilever, providing stewardship to the business across more than 30 countries.
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Stefan Burford
Global Chief Strategy Officer
Stefan is an experienced and highly awarded communications strategist who has been working for over a decade on some of the world’s best brands. He started his IPG network life in 2011 as the Chief Strategy Officer of UM Australia and during his tenure won Campaign Magazine Media Planner of the Year as well as the Global Media Campaign of the Year at the Festival of Media. Stefan’s role involves leading the strategic vision of the group, championing creativity and culture, as well as driving innovation for clients.
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Tom Rothenberg
Global Chief Client Officer
Tom leads the Initiative global client practice; relentlessly focused on ensuring that all our teams around the world are 100% aligned to our clients’ business success. Over his agency career, he has partnered blue chip & fast growth brands to win in almost every major category, helping them to multiple awards including the EACA Effies Grand Prix. After taking a break from life at IPG to run & sell a mobile tech startup, he returned to Initiative to bring all his experience to bear for the excellent companies that we are lucky enough to call our clients.
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Stephanie Solomon
EVP, HR Business Partner
Stephanie leads Human Resources for the global network. She has been with Inititiave since 2013, ensuring best practises while the agency continues to grow, expand and hire incredible talent.
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Daniel Rubin
Global Chief Financial Officer
Daniel serves as the Global Chief Financial Officer of Initiative since August 2018, responsible for managing the financial operations of the network. Prior to joining Initiative, he held numerous strategic financial roles at Interpublic Group, including Financial Planning & Analysis, Treasury, and Investor Relations. Daniel has spent significant time working closely with executive teams on key operational and strategic issues, including compensation planning, cash flow forecasting and working capital management.
Il vero prodotto della nostra agenzia sono le persone. Creiamo team basati su integrazione e rispetto per le differenze, che rappresentano il mondo che ci circonda e vengono supportati da una cultura solida e ben definita.
La nostra è una cultura di sostegno: chiunque faccia parte dell’azienda ha una voce e un ruolo nello sviluppo dei nostri valori e comportamenti. La nostra cultura si estende al modo in cui assumiamo, formiamo e facciamo crescere i nostri dipendenti, per garantire ai nostri clienti partner i migliori talenti possibili.
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Il vero prodotto della nostra agenzia sono le persone. Creiamo team basati su integrazione e rispetto per le differenze, che rappresentano il mondo che ci circonda e vengono supportati da una cultura solida e ben definita.
La nostra è una cultura di sostegno: chiunque faccia parte dell’azienda ha una voce e un ruolo nello sviluppo dei nostri valori e comportamenti. La nostra cultura si estende al modo in cui assumiamo, formiamo e facciamo crescere i nostri dipendenti, per garantire ai nostri clienti partner i migliori talenti possibili.
CLICK HERE
