Nous Sommes
Une agence de communication mondiale conçue pour développer les marques grâce a
Notre approche des médias repose sur une réalité simple : les comportements d’ad blocking et d’évitement de la publicité vont continuer à s’accélérer avec l’émergence de nouvelles plateformes et technologies. Et cela va se traduire par la détérioration continue de l’efficacité des médias payants dans le temps.
Notre structure, notre produit et nos process uniques traitent ce problème frontalement en garantissant que les marques restent pertinentes et engagées par le biais de la culture.
Ce qui n’a pas changé dans cette nouvelle approche, c’est notre promesse de fournir des renseignements personnalisés sur les consommateurs à travers l’interrogation des données et de coordonner vos investissements afin de réaliser des gains d’efficience et des économies dans la plus grande transparence.
- POURQUOI?
- EMOTION
- VALEUR
- FIDELITE
Nous sommes fiers de compter les marques suivantes qui mettent la culture en avant parmi nos partenaires dans le monde entier.
Nous sommes fiers de compter les marques suivantes qui mettent la culture en avant parmi nos partenaires dans le monde entier.
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Amy Armstrong
Global CEO
Amy was appointed Global CEO in March 2021 and she believes that without a doubt, talent is what enables a culture, and ultimately a company, to thrive. This is no new-found belief, instead it's one that has shaped her career since she started with IPG 20 years ago. By continuously actioning on this belief, she's built teams & nurtured an environment that has resulted in "turnarounds” that some would have deemed near-impossible. Amy strives to create a company that matters & makes a difference in the lives of employees, in clients' business, and in the industry as a whole. Amy has held roles at various IPG agencies for over 20 years, most recently as US CEO for Initiative. Since joining Initiative in 2016, Amy transformed the company's US operations, including driving business results for her clients and substantial revenue growth for the agency. During her tenure, the US received accolades including being named US Comeback Agency of the Year by Ad Age, US Media Agency of the Year by Adweek, and named a Best Place to Work by Ad Age. The standard that she represents made her a natural selection for 2018's Awarding Jury at Cannes for Media. A client roster that spans multiple industry sectors from Entertainment, Technology, Wireless, Healthcare and CPG/FMCG is testament to her acumen for growth and transformation. She proudly makes public her commitment and actions to increase diversity & inclusion within Initiative globally, recognizing that there is still a lot of work to be done in this area. Leading by example and taking nothing for granted, Amy champions the importance of wellness + making time to be with your community, family and passions. Unsurprisingly, this would be her twin sons.
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Stefan Burford
Global Chief Strategy Officer
Stefan is an experienced and highly awarded communications strategist who has been working for over a decade on some of the world’s best brands. He started his IPG network life in 2011 as the Chief Strategy Officer of UM Australia and during his tenure won Campaign Magazine Media Planner of the Year as well as the Global Media Campaign of the Year at the Festival of Media. Stefan’s role involves leading the strategic vision of the group, championing creativity and culture, as well as driving innovation for clients.
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Jarrod Martin
Global Chief Transformation and Data Officer
Jarrod makes sense of the incredible amount of data and analytics we have to provide intelligent and globally scalable solutions for our clients. He works to accelerate the shift towards digital, and automate internal processes that enable our agencies to work more efficiently with our partners, clients and the broader Initiative network. As data and analytics, along with the insights they create, are becoming increasingly important to business, Jarrod collaborates strongly with our clients, agency and specialty units leads and is a key member of Initiative's global leadership team.
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Stephanie Solomon
EVP, HR Business Partner
Stephanie leads Human Resources for the global network. She has been with Inititiave since 2013, ensuring best practises while the agency continues to grow, expand and hire incredible talent.
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Tom Rothenberg
Global Chief Client Officer
Tom leads the Initiative global client practice; relentlessly focused on ensuring that all our teams around the world are 100% aligned to our clients’ business success. Over his agency career, he has partnered blue chip & fast growth brands to win in almost every major category, helping them to multiple awards including the EACA Effies Grand Prix. After taking a break from life at IPG to run & sell a mobile tech startup, he returned to Initiative to bring all his experience to bear for the excellent companies that we are lucky enough to call our clients.
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Daniel Rubin
Global Chief Financial Officer
Daniel serves as the Global Chief Financial Officer of Initiative since August 2018, responsible for managing the financial operations of the network. Prior to joining Initiative, he held numerous strategic financial roles at Interpublic Group, including Financial Planning & Analysis, Treasury, and Investor Relations. Daniel has spent significant time working closely with executive teams on key operational and strategic issues, including compensation planning, cash flow forecasting and working capital management.
Les collaborateurs sont le vrai produit de notre agence. Chez Initiative, nous créons des équipes diverses, inclusives et représentatives du monde qui nous entoure, soutenues par une culture bien définie et forte.
Cette culture est celle de la responsabilisation ; chacun dans l’entreprise a une voix et un rôle dans le développement de nos valeurs et de nos comportements. Notre culture s’étend à la manière dont nous recrutons, formons et développons nos collaborateurs afin de garantir les meilleures compétences à nos partenaires clients.
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Les collaborateurs sont le vrai produit de notre agence. Chez Initiative, nous créons des équipes diverses, inclusives et représentatives du monde qui nous entoure, soutenues par une culture bien définie et forte.
Cette culture est celle de la responsabilisation ; chacun dans l’entreprise a une voix et un rôle dans le développement de nos valeurs et de nos comportements. Notre culture s’étend à la manière dont nous recrutons, formons et développons nos collaborateurs afin de garantir les meilleures compétences à nos partenaires clients.
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