7UPEDM – Powered by 7UP
7UP immersed itself in EDM, providing millennials with a once-in-a-lifetime experience at major festivals and engaging, behind-the-scenes digital content.
Korean AirThe Interactive Window
Korean Air let passersby in NYC snap a photo of themselves via their interactive billboard with a backdrop of any destination they desired, all for a chance to win a $500 travel voucher.
Through breathtaking outdoor media and buzz worthy experiences, California Lottery convinced Californians to “believe in something bigger.”
KiaKia Soul – “The Voice” Integration
Through thoughtful integrations and groundbreaking experiences, Kia positioned itself as the biggest star in America’s #1 reality singing show, “The Voice.”
Red BullInternational Soapbox Racing
Red Bull’s “International Soapbox Race” brought together 426 racers and over 55,000 attendees to this experiential masterpiece.
CarefreeCarefree Secret Talks
Carefree empowered Saudi Arabian women by educating them about feminine hygiene and providing them with “secret” help.
KFCKFC Arch Rivals
After a successful partnership with Lionel Messi, KFC lit a fire under fútbol by partnering with his arch-rival, Cristiano Ronaldo. The social firestorm ignited and KFC was right in the middle of the conversation.
Hyundai/KiaHelp Me Choose
Initiative Australia simplified the car-buying process and put Hyundai/Kia at the top of everyone’s list
Swedish Post OfficeDinner Arrangement
Celebrity conversation plays out in media to shine light on direct mail